
There are few industries with quite as much on the line in the coming presidential election as the cannabis industry. In spite of pandemic-related setbacks, 2020 could prove to be momentous for cannabis as voters in five states decide on medical or adult-use cannabis legalization and as two very different candidates vie for the White House.
Voters in Arizona, Montana, and New Jersey will vote on adult-use legalization, while voters in Mississippi will decide on medical cannabis. Voters in South Dakota have the rare chance to consider both medical and adult-use cannabis legalization simultaneously.
New and maturing markets represent big opportunities for U.S.-based multistate operators, especially those that already operate in a changing market.
Arizona
“The spending for advocates of the bill are much larger than the expenditures of those against the bill. So, one reason that folks were hopeful is because there’s not the same level of opposition to the bill in terms of advertising spending,” said Eric Berlin, cannabis law attorney at Dentons.
In spite of widespread confidence, Berlin urged caution, warning that the fate of the cannabis initiative could come down to how many voters turn out for each presidential candidate. Although there is typically broad support for cannabis on both sides of the aisle, a Biden win in Arizona could up the odds adult-use passes, while a Trump win might hurt its chances.
Polling:
Registered voters:
- 56% support
- 36% oppose
Mississippi
Mississippi voters will find two different cannabis-related questions on their ballots. They’ll first be asked to vote for or against legalizing medical merijuana. Next, they’ll have to choose between two similar sounding measures with very different implications: initiative measure No. 65 and alternative measure No. 65A.
“It’s really interesting in Mississippi, what the government did, to try to make it difficult for citizens to be able to come in and make it clear that they want the citizen-provided ballot initiative,” Berlin said. “And at the same time, you have government officials … coming out, heavily opposed to this, spouting sort of reefer madness stuff that most of us haven’t heard for a few decades.”
Although Berlin said the confusion will likely preclude a win for either measure, if Mississippi were to legalize, it would mark a significant milestone, as attitudes toward cannabis shift in the more conservative South.
Question 1: “Vote for approval of either, or against both”
Question 2: “And vote for one”
Polling:
- 81% support doctor-recommended cannabis for those with medical conditions and serious illnesses
- 52% support initiative 65
- 23% support alternative 65A
Montana
Adult-use cannabis is on the table in Montana. Voters will consider two measures: Initiative 190, which seeks to legalize adult-use cannabis and regulate its sale, taxation, and cultivation; and Constitutional Initiative 118, which aims to push the legal age for use to 21 years old.
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Polling:
- 49% support marijuana initiatives
- 39% oppose
- 10% undecided
New Jersey
New Jersey voters will have the option to legalize adult-use cannabis in the Garden State by voting “yes” on Question 1 for a state constitutional amendment. Polling suggests the measure will very likely pass, despite the fact the question is located on the back of the ballot. Proponents like Jessica Gonzalez, cannabis and intellectual property attorney at Bressler Amery & Ross, worried the location could contribute to Election Day confusion.
“If you asked me about three weeks ago, I would have said that I am cautiously optimistic. But now with a lot of the reports that are coming out, we are seeing an enormous amount of support,” said Gonzalez, who also worked on the NJ CAN 2020 campaign to support the law. “You know, I think one of the issues that we’re going to have is really, you know, making sure that folks turn their ballot around and answer the question, and properly sign their ballots.”
New Jersey’ is one of the most hyped upcoming markets for cannabis industry insiders because of the state’s population density and its location adjacent to medical-only states Connecticut, New York, and Pennsylvania. If New Jersey legalizes, Gonzalez said it will likely kick off a “domino” effect, whereby surrounding states quickly follow so as not to miss out on cannabis tax revenue.
“New Jersey is really going to be that domino that once it falls, it’s going to catalyze the Northeast,” she said. “New Jersey is right smack dab in the middle of some of the states with one, very high density population, but we’re also right across the river from the largest cannabis consumer market in the world, which is New York.”
Polling:
- 61% support
- 34% opposed
- 5% undecided
October polling:
- 66% support
- 23% oppose
- 10% undecided
South Dakota
“In many ways this bill would be, this ballot initiative would be passing over the general sentiment of the government. But the government has not opposed the bill in the same way that, for example, the Mississippi government is,” Dentons’ Berlin said.
Constitutional Amendment A: “An amendment to the South Dakota Constitution to legalize, regulate, and tax marijuana; and to require the Legislature to pass laws regarding hemp as well as laws ensuring access to marijuana for medical use.”
Polling:
Initiated Measure 26
- 74% support
Constitutional Amendment A
- 51% support
- 44% oppose
- 5% undecided


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