News Highlights: Starting a business? Study finds marijuana can help – and hinder
A new study from Washington State University suggests that cannabis can inspire entrepreneurs to come up with big, bold business ideas, but also lead them down a rabbit hole of wishful thinking.
Researchers found that entrepreneurs who were frequent marijuana users came up with business pitches that were more original but less attainable, according to a panel of experts who scored the ideas.
“In addition to their innate creative aptitude, entrepreneurs can try to increase their creativity,” says the study, which will appear in the March 2021 issue of the Journal of Business Venturing. “Despite generating more original ideas, we found that cannabis users’ ideas were less feasible.”
Also important variables, the study found, were an entrepreneur’s passion, which can increase creativity at the expense of feasibility, as well as their previous entrepreneurial experience, which tended to increase the feasibility of an idea but keep creativity in check. hold.
The findings “provide insight into the creative benefits and harms of cannabis use,” says the study, “suggesting that cannabis users – especially those passionate about exploring new business ideas or …
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