Snoop Dogg has been a looming figure in music for three decades. Since he first debuted, the “Drop It Like It’s Hot” rapper has expanded his influence far beyond the world of music.
Snoop Dogg’s music career
Snoop Dogg first got his start as a solo artist in the early 1990s. He linked up with his fellow Southern California native Dr. Dre, who produced his debut album Doggystyle. The success of singles such as “Gin and Juice” put him on the map at a time when rap was dominated by East Coast rappers and the West Coast was looking to reclaim its crown.
Snoop continued to work hard for the next two decades to solidify his spot in hip-hop history. His albums Tha Doggfather, Da Game Is to Be Sold, Not to Be Told, and No Limit Top Dogg were released in the 1990s. His success continued into the new millennium with albums like Tha Last Meal, Paid tha Cost to Be Da Bo$$, and R&G (Rhythm & Gangsta): The Masterpiece). In 2004, Snoop earned the first No. 1 hit of his career with “Drop It Like It’s Hot,” the Pharrell Williams collab that served as the lead single from R&G.
Snoop has continued to release a new album every year or two years since the turn of the century. His latest album, From tha Streets 2 tha Suites, was released in 2021.
Snoop Dogg’s business ventures with Martha Stewart and more
In the 2000s, Snoop branched further into the world of media, even directing a pornographic film titled Snoop Dogg’s Doggystyle. In more recent years, he’s shown that he’s much more than simply someone who understands the entertainment industry inside and out.
In 2015, he teamed up with Canadian cannabis company Canopy to create Leafs by Snoop, his exclusive line of cannabis flower products. That same year, he became an investor in Eaze, a California-based weed delivery startup. Naturally, as someone who has become synonymous with marijuana, the business move wasn’t surprising at all — and since then, other stars such as Willie Nelson have followed suit. In 2021, Jay-Z launched Monogram, a cannabis line of his own. With the launch of Leafs, Snoop became the first major celebrity to brand and market a line of legal marijuana products.
In 2019, Snoop Dogg even ventured into the video game business, creating his own esports league known as the Gangsta Gaming League. He’s not the first celebrity to dabble in esports: artists such as Drake, The Weeknd, and Jennifer Lopez have invested in the booming esports industry.
And of course, who could forget his VH1 show with Martha Stewart, Martha & Snoop’s Potluck Dinner Party? The show aired for three seasons and even inspired a cookbook, but hasn’t been back on the air since the outbreak of the coronavirus (COVID-19) pandemic.
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